MKTG2153 · Marketing
Carroll School of Management
| Term | Evaluations | Course rating | Instructor rating |
|---|---|---|---|
| Spring 2025 | 4 | 3.7 | 3.9 |
| Fall 2024 | 4 | 3.9 | 4.1 |
| Spring 2024 | 3 | 4.0 | 4.3 |
| Fall 2023 | 4 | 4.1 | 4.4 |
| Spring 2023 | 4 | 4.2 | 4.5 |
| Fall 2022 | 3 | 3.3 | 3.7 |
| Spring 2022 | 4 | 4.3 | 4.7 |
| Fall 2021 | 6 | 3.8 | 4.0 |
| Spring 2021 | 2 | 4.1 | 4.5 |
13 evaluations for this course
Formerly titled Marketing Research. Information is vital for solving critical marketing problems and gaining competitive advantage. This course focuses on how to improve marketing decision-making through better research design and methods. Students learn how to identify managerial problems, develop relevant research hypotheses, determine appropriate methods for data collection and analysis, and develop recommendations for marketing solutions. Topics include foundational methods, such as focus groups, survey design, and marketing experiments. Students will gain the ability to identify, collect, and analyze essential marketing data and apply research results to become better marketing decision-makers.
Estimated from the original workload response buckets. Individual sections may differ.
| Fall 2020 | 5 | 3.3 | 3.7 |
| Spring 2020 | 5 | 4.0 | 4.4 |
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