MKTG3148 · Marketing
Carroll School of Management
The service sector of the economy is twice as large as the manufacturing sector. Nearly all new job growth in this country will be in services marketing. Service organizations differ from manufacturing businesses in many important respects and require a distinctive approach to marketing strategy development and execution. Some service businesses to be studied include entertainment, hospitality, travel, retail, telecom, car rental, healthcare, financial and professional services. Service providers include hotel, airline, theme park, car rental and retail personnel, customer service representatives, bankers, doctors, accountants, and lawyers.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.8 / 5
How well the course was organized
Challenge
4.4 / 5
How intellectually challenging students found it
Attendance
4.5 / 5
How necessary attendance was
Assignments
4.6 / 5
How helpful assignments were
Weekly effort
~3.5
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect the evaluations connected to this course.
Across time
Available section-level results across semesters.
Fall 2024
1 sectionFall 2023
1 sectionFall 2022
1 sectionSpring 2022
1 sectionFall 2021
1 sectionSpring 2021
1 sectionFall 2020
1 section