| Term | Evaluations | Course rating | Instructor rating |
|---|---|---|---|
| Spring 2025 | 3 | 4.1 | 4.3 |
| Fall 2024 | 4 | 4.3 | 4.4 |
| Spring 2024 | 3 | 4.0 | 3.8 |
| Fall 2023 | 3 | 4.4 | 4.7 |
| Spring 2023 | 3 | 4.2 | 4.2 |
| Fall 2022 | 4 | 4.4 | 4.5 |
| Spring 2022 | 5 | 4.5 | 4.6 |
| Fall 2021 | 4 | 4.3 | 4.3 |
| Spring 2021 | 2 | 4.3 | 4.7 |
11 evaluations for this course
This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
Estimated from the original workload response buckets. Individual sections may differ.
| Fall 2020 | 4 | 4.2 | 4.4 |
| Spring 2020 | 4 | 4.5 | 4.7 |
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