MKTG6610 · Marketing

Sports Marketing

Carroll School of Management

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4.5 / 5Course rating

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Across 0 instructors

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About this course

The goal of this course is to provide an understanding of the business practices of the sports industry. Taking a practical approach, students will be asked to create business solutions for sports organizations. The attributes and failures of real examples will be discussed. Students will be expected to take the experience and apply it to creating specific campaigns, programs, and overall marketing plans for a specific sports application. Relationship architecture principles will be discussed at length and expected to be incorporated into the final project.

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.39 / 5
ChallengeHow intellectually challenging students found it: 4.18 / 5
AttendanceHow necessary attendance was: 4.53 / 5
AssignmentsHow helpful assignments were: 4.54 / 5

Weekly effort: ~3 hours

Estimated from the original workload response buckets. Individual sections may differ.

Evaluation history Browse all evaluations

Evaluation history 4 terms

All available terms for MKTG6610. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Fall 2023	1	4.3	4.3
Fall 2022	1	4.4	4.6
Fall 2021	1	4.7	4.8
Fall 2020	1	4.4	4.4