MKTG6610 · Marketing
Carroll School of Management
The goal of this course is to provide an understanding of the business practices of the sports industry. Taking a practical approach, students will be asked to create business solutions for sports organizations. The attributes and failures of real examples will be discussed. Students will be expected to take the experience and apply it to creating specific campaigns, programs, and overall marketing plans for a specific sports application. Relationship architecture principles will be discussed at length and expected to be incorporated into the final project.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.4 / 5
How well the course was organized
Challenge
4.2 / 5
How intellectually challenging students found it
Attendance
4.5 / 5
How necessary attendance was
Assignments
4.5 / 5
How helpful assignments were
Weekly effort
~3
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
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Across time
Available section-level results across semesters.
Fall 2023
1 sectionFall 2022
1 sectionFall 2021
1 sectionFall 2020
1 section