Strategy is the result of an organizations choices: both affirmative actions taken, as well as actions not taken. A well-crafted strategy is coherent: it reflects a perspective on an organizations capabilities, an understanding of the competitive dynamics of the market, and a knowledge of customers needs. Ultimately a strategy is bounded by the vision, mission, and values of the organization itself. The interaction of these variables produces an unlimited set of choices for an organization, which is why there is not a right strategy. Rather, there is a chosen strategy that balances these factors, defines a set of actions with the support of both management and a companys board of directors, and then relies on successful implementation to produce results. And then the process begins again. The course is an opportunity to: understand the core components of developing a strategy, reflect on how these components have taken shape in your career to date, and delve into the strategy development process.
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