Sports today is a big business. At all levels, revenues currently exceed $65 billion. Colleges and universities have seen their cost per athlete increase by 52% over the past 5 years. With the vast amountof money involved and the visibility of the athletic programs, sports management has necessarily becomea separate discipline. Sports Management shares many similarities with other businesses, but there are critically important differences. This course focuses on the financial management of sports programs. The course is designed to provide students with a fundamental understanding of the basic concepts in sportsfinance. It will focus on creating an understanding of basic financial concepts applicable to allorganizations, including financial statement analysis, analyzing risk and return, and the time value of money. It will then apply these concepts to create an understanding of the financial drivers underlying sports management at the collegiate and professional levels. This will be accomplished through readings, videos, online class discussions, group projects, and individual reports.
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