| Term | Evaluations | Course rating | Instructor rating |
|---|---|---|---|
| Spring 2025 | 1 | 3.8 | 4.0 |
| Fall 2024 | 1 | 4.1 | 4.3 |
| Spring 2024 | 1 | 3.0 | 3.0 |
| Fall 2023 | 1 | 3.8 | 3.9 |
| Spring 2023 | 1 | 4.3 | 4.3 |
| Fall 2021 | 1 | 4.1 | 3.9 |
| Fall 2020 | 1 | 3.5 | 3.6 |
This course focuses on creating and launching new products and services. It is particularly appropriate for those who are interested in becoming a Product Manager within a larger company or in starting their own business at some point. Whether a software, CPG, B2B, or B2C product, all product management starts with gathering customer insights, evaluating the competitive landscape, and creating a design brief from which a compelling, differentiated, and profitable product line can be built. From that foundation is built a go-to market, distribution,and communications strategy. This course employs case studies in both B2B and B2C businesses, includes guest speakers, and concludes with classes on sustainability strategy and innovation agendas, items that are critical for long term success in dynamic competitive environments.
Estimated from the original workload response buckets. Individual sections may differ.
Written reviews 0
No written reviews yet
Numerical ratings and written feedback are separate. Be the first to share what you wish you’d known before taking this course.