MKTG8014 · Christmas Island
Carroll School of Management
| Term | Evaluations | Course rating | Instructor rating |
|---|---|---|---|
| Spring 2025 | 2 | 4.4 | 4.6 |
| Fall 2024 | 1 | 4.7 | 4.8 |
| Spring 2024 | 1 | 4.3 | 4.2 |
| Spring 2023 | 1 | 4.7 | 4.7 |
| Fall 2022 | 1 | 4.7 | 4.8 |
| Spring 2022 | 2 | 4.6 | 4.5 |
| Fall 2021 | 1 | 4.6 | 4.7 |
| Spring 2021 | 1 | 3.9 | 4.3 |
| Fall 2020 | 1 | 4.6 | 4.6 |
This course explores pricing strategy and shows how pricing can be managed to achieve profitability. The course is practical and hands-on. It examines current pricing practices used by many companies, and shows how they lead to distortions and problems. It suggests strategic principles that lead to more profitable pricing decisions, including methods for financial analysis that focus on pricing profitability. Other topics include value-based pricing, managing price competition, segmenting markets based on price sensitivity, segmentation pricing strategies, buyer psychology of pricing, and research methods for assessing price sensitivity.
Estimated from the original workload response buckets. Individual sections may differ.
| Spring 2020 | 1 | 4.1 | 4.4 |
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