MKTG3257 · Marketing

Marketing for Digital Nomads

Carroll School of Management

According to a McKinsey Partners report (2018), almost 60% of new marketing positions are in digital marketing. In this course you will learn how to create a holistic digital marketing strategy, to drive the success of your online search, ecommerce, and social media efforts. With a focus on Social Media Marketing, you will become familiar with the digital marketing tools to manage search engine optimization (SEO), social media campaigns, and to help you develop your personal brand. This will be a hands-on class using a combinations of case studies, simulation programs and SEO skills assessment leading to SEO Certification.