Business Planning for New Ventures

This course teaches students the core components of business planning for new entrepreneurial ventures through lectures, case studies, guest speakers, peer discussions, and self-directed, interactive assignments. It highlights the tools and best practices for each key step in the business planning process, from identifying critical problems and innovative solutions, feasibility and market testing, developing a business and revenue model, to creating an investor pitch and a market launch timeline. Students will reinforce their mastery of these core components through practice and feedback; in parallel with each course module, students will develop and present a full business plan for the startup idea of their choice. Students may opt to develop their business plan individually, or as part of a small team.

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized

4.43 / 5

ChallengeHow intellectually challenging students found it

4.30 / 5

AttendanceHow necessary attendance was

4.04 / 5

AssignmentsHow helpful assignments were

4.21 / 5