ADET3101 · Advancing Studies

Business Planning for New Ventures

ADV

This course teaches students the core components of business planning for new entrepreneurial ventures through lectures, case studies, guest speakers, peer discussions, and self-directed, interactive assignments. It highlights the tools and best practices for each key step in the business planning process, from identifying critical problems and innovative solutions, feasibility and market testing, developing a business and revenue model, to creating an investor pitch and a market launch timeline. Students will reinforce their mastery of these core components through practice and feedback; in parallel with each course module, students will develop and present a full business plan for the startup idea of their choice. Students may opt to develop their business plan individually, or as part of a small team.