MKTG3153 · Marketing

Multichannel Retailing

Carroll School of Management

Numerical ratings

4.4 / 5Course rating

From 9 rating records
Across 1 instructor

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Who teaches this? 1

Both ratings are out of 5, for each instructor’s sections of MKTG3153.

Kathleen Seiders

Professor Emeritus, Marketing Department · CSOM

9 evaluations for this course

Instructor: 4.5
Course: 4.4

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1 of 1 instructors

Kathleen Seiders

Professor Emeritus, Marketing Department · CSOM

9 evaluations for this course

Instructor: 4.5
Course: 4.4

About this course

This class focuses on the necessary concepts and principles of retailing involved in making retail and wholesale decisions. The course looks at retailing from both a consumer perspective (e.g., why does a consumer shop a particular retail outlet?) and a business-to-business perspective (e.g., how does the retailer decide which supplier to use?). Additionally, the course examines the various methods of retailing (e.g., bricks and mortar, bricks and clicks) and how these methods have evolved and will evolve in the future.

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.65 / 5
ChallengeHow intellectually challenging students found it: 4.57 / 5
AttendanceHow necessary attendance was: 4.49 / 5
AssignmentsHow helpful assignments were: 4.69 / 5

Weekly effort: ~4 hours

Estimated from the original workload response buckets. Individual sections may differ.

Evaluation history Browse all evaluations

Evaluation history 7 terms

All available terms for MKTG3153. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Spring 2024	1	4.6	4.7
Spring 2023	1	4.4	4.7
Spring 2022	1	4.6	4.7
Fall 2021	2	4.3	4.4
Spring 2021	1	4.1	4.4
Fall 2020	2	4.3	4.4
Spring 2020	1	4.7	4.8