MKTG3154 · Marketing

Integrated Marketing Communications

Carroll School of Management

Numerical ratings

4.4 / 5Course rating

From 11 rating records
Across 1 instructor

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Who teaches this? 1

Both ratings are out of 5, for each instructor’s sections of MKTG3154.

Gergana Nenkov

Professor, Marketing Department · CSOM

11 evaluations for this course

Instructor: 4.6
Course: 4.4

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Gergana Nenkov

Professor, Marketing Department · CSOM

11 evaluations for this course

Instructor: 4.6
Course: 4.4

About this course

This course concerns the communication function in marketing. It is designed to introduce students to integrated marketing communications (IMC). It aims at relating the elements of the marketing mix (4P's) to the various aspects of the communications that take place between the firm and its customers. The course builds on a base of strategic marketing planning and consumer behavior and then proceeds to examine the role of the promotional mix (e.g., advertising, direct marketing, sales promotion, Internet and interactive marketing, publicity and public relations) in developing integrated marketing communications programs and helping organizations meet strategic marketing objectives.

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.55 / 5
ChallengeHow intellectually challenging students found it: 4.46 / 5
AttendanceHow necessary attendance was: 4.51 / 5
AssignmentsHow helpful assignments were: 4.54 / 5

Weekly effort: ~3 hours

Estimated from the original workload response buckets. Individual sections may differ.

Evaluation history Browse all evaluations

Evaluation history 6 terms

All available terms for MKTG3154. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Spring 2025	2	3.9	4.1
Spring 2024	2	4.3	4.6
Spring 2023	2	4.7	4.9
Spring 2022	1	4.7	4.8
Spring 2021	2	4.4	4.7
Spring 2020	2	4.5	4.6