MKTG3258 · Marketing

Marketing Analytics for Customer Insights

Carroll School of Management

Numerical ratings

4.2 / 5Course rating

From 4 rating records
Across 1 instructor

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Who teaches this? 1

Both ratings are out of 5, for each instructor’s sections of MKTG3258.

Linda Salisbury

Associate Professor, Marketing Department · CSOM

4 evaluations for this course

Instructor: 4.4
Course: 4.2

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1 of 1 instructors

Linda Salisbury

Associate Professor, Marketing Department · CSOM

4 evaluations for this course

Instructor: 4.4
Course: 4.2

About this course

Marketing managers rely on analytical techniques to improve decision-making. This course introduces students to concepts and methods for customer analytics. Students will learn analytical techniques and statistical models with hands-on applications of marketing data and statistical software to gain working knowledge of customer analytics and its application potential.

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.69 / 5
ChallengeHow intellectually challenging students found it: 4.67 / 5
AttendanceHow necessary attendance was: 4.82 / 5
AssignmentsHow helpful assignments were: 4.83 / 5

Weekly effort: ~3 hours

Estimated from the original workload response buckets. Individual sections may differ.

Evaluation history Browse all evaluations

Evaluation history 4 terms

All available terms for MKTG3258. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Spring 2024	1	4.5	4.6
Spring 2023	1	4.1	4.4
Spring 2021	1	4.3	4.7
Spring 2020	1	3.8	4.0