MKTG3258 · Marketing
Carroll School of Management
Marketing managers rely on analytical techniques to improve decision-making. This course introduces students to concepts and methods for customer analytics. Students will learn analytical techniques and statistical models with hands-on applications of marketing data and statistical software to gain working knowledge of customer analytics and its application potential.
Course experience
Averages use the original five-point historical evaluation scale.
Organization
4.7 / 5
How well the course was organized
Challenge
4.7 / 5
How intellectually challenging students found it
Attendance
4.8 / 5
How necessary attendance was
Assignments
4.8 / 5
How helpful assignments were
Weekly effort
~3
hours per week
Estimated from the original workload response buckets. Individual sections may differ.
Instructor options
Ratings below reflect the evaluations connected to this course.
Across time
Available section-level results across semesters.
Spring 2024
1 sectionSpring 2023
1 sectionSpring 2021
1 sectionSpring 2020
1 section