MKTG3177 · Marketing

Heritage Marketing

Carroll School of Management

Numerical ratings

4.5 / 5Course rating

From 7 rating records
Across 1 instructor

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Who teaches this? 1

Both ratings are out of 5, for each instructor’s sections of MKTG3177.

Bradford Hudson

Professor of the Practice, Marketing Department · CSOM

7 evaluations for this course

Instructor: 4.6
Course: 4.5

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1 of 1 instructors

Bradford Hudson

Professor of the Practice, Marketing Department · CSOM

7 evaluations for this course

Instructor: 4.6
Course: 4.5

About this course

This course explores the interaction of marketing and history in the consumer marketplace. Heritage marketing is a strategic approach to capitalize on the historical status of older brands in the present and future. It uses the entire marketing system to develop a strategic position based on heritage, activate powerful dynamics in consumer behavior such as nostalgia, communicate relevant messages, and monetize the past. Business history and archival collections provide the content and inspiration for related communications and new product development. The primary classroom activity will be the analysis and discussion of business case studies from various industries. The pre-requisites are Marketing Principles and any course from the History core sequence.

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.86 / 5
ChallengeHow intellectually challenging students found it: 4.61 / 5
AttendanceHow necessary attendance was: 4.60 / 5
AssignmentsHow helpful assignments were: 4.63 / 5

Weekly effort: ~3.5 hours

Estimated from the original workload response buckets. Individual sections may differ.

Evaluation history Browse all evaluations

Evaluation history 7 terms

All available terms for MKTG3177. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Spring 2024	1	4.6	4.7
Spring 2023	1	4.1	4.2
Fall 2022	1	4.2	4.4
Spring 2022	1	4.7	4.8
Spring 2021	1	4.8	4.8
Fall 2020	1	4.6	4.6
Spring 2020	1	4.6	4.8