Generative Artificial Intelligence (GenAI) is radically reshaping the business landscape by automating complex tasks, personalizing customer experiences, and unlocking untapped avenues for innovation. This course is designed to equip current and future business leaders with a tactical understanding of GenAI through a mix of lectures, case studies, hands-on learning, and interviews with industry experts.Understanding Generative AI is essential for leaders in business, government, and not-for-profit organizations to identify and seize transformative opportunities across enterprises and markets. Students will learn how to integrate GenAI into core business processes, navigate competitive and ethical landscapes, and emerge with actionable strategies to elevate both their organization and their career, in an increasingly AI-driven business landscape.No prior background in analytics, computer science, or machine learning is required.
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