How might we apply principles and techniques of graphic design to effectively communicate informational data to specific audiences?
The course will introduce the language of visual communication encompassing gestalt, fundamental elements of 2D design, graphic design principles such as typography, layout and composition, along with an understanding of different data types, their functionalities and how to represent them. Through practical applications, students will learn how to utilize hierarchy within data presentations for specific audiences. Students coming into this course will need prerequisite knowledge of the design thinking process to understand the user audiences mindset and their level of visual literacy to enhance the quality of purposeful communication. Hands-on activities using manual and digital tools are integral to this course.
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