This course fulfills the required theory course in the Communication major. This course introduces students to theoretical frameworks emphasizing the media's role in shaping social norms, influencing behavior, and molding public opinion. Students will explore classic and contemporary theories of media effects, focusing on psychological processesand rapidly changing media environments. Through a blend of theoretical frameworks and case studies, the course will examine the theory and practice of media in the context of political communication, marketing, public health campaigns, and social interactions.
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