ADSA8003 · Advancing Studies

Globalization of Soccer in the United States

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About this course

This course will examine how soccer has sought to grow as a sport and a business within the United States and will focus on the impact that global mega events such as the FIFA Club World Cup (2025) and the FIFA World Cup (2026) will have on soccer in the US and how the USWNT started the grassroots effort after the 1996 Olympic games held in Atlanta, GA. The course will also explore the complexities that soccer has in breaking the traditional sporting interests of Americans. It will analyze how the first pioneers of a popular sport in the US were centered around the womens game and how this perforated into the mens game. Students will also examine the leveraging of global talent such as Messi and the staging of mega events within the US that are being used to disrupt the economic sport landscape in the US.

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