ADLP8302 · Advancing Studies

Business and Marketing Analytics

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Numerical ratings

3.7 / 5Course rating

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Across 1 instructor

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Who teaches this? 1

Both ratings are out of 5, for each instructor’s sections of ADLP8302.

Kristine Baker Hearld

Part Time Faculty, Graduate Program, Woods College of Advancing Stds

1 evaluation for this course

Instructor: 4.1
Course: 3.7

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Kristine Baker Hearld

Part Time Faculty, Graduate Program, Woods College of Advancing Stds

1 evaluation for this course

Instructor: 4.1
Course: 3.7

About this course

As industries become increasingly competitive, companies rely more and more on marketing to attract buyers and prove the value of their spending from brand awareness to impact on revenues. Doing so in today's digital world requires a clear understanding and management of metrics and analytics. The Internet promises to revolutionize the dynamics of international commerce and permits new types of measurement tools that will expand the data available to marketers, including advertising measurement and customer profiling. This course will provide students with the main tools to lead marketing performance and help them answer key questions such as: How can I lead marketing performance by designing the appropriate metrics? What are the most important marketing metrics and analytics for me to use? How can I measure my various marketing programs' impact on revenue and profit? How can I best communicate marketing results with my executive team and board?

All evaluation ratings

Averages use numerical 1–5 ratings, including the ratings submitted with new anonymous reviews.

OrganizationHow well the course was organized: 4.40 / 5
ChallengeHow intellectually challenging students found it: 4.13 / 5
AttendanceHow necessary attendance was: 4.20 / 5
AssignmentsHow helpful assignments were: 4.27 / 5

Weekly effort: ~5 hours

Estimated from the original workload response buckets. Individual sections may differ.

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Evaluation history 1 terms

All available terms for ADLP8302. Numerical averages use the five-point scale.
Term	Evaluations	Course rating	Instructor rating
Spring 2025	1	3.7	4.1