ADCO2001 · Advancing Studies

Writing for the Digital Space

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About this course

This course will equip students with the knowledge, skills, and tactics to develop content and messaging for various digital formats such as websites, email, blogs, and social media. Special attention is given to variances in form factor, audience targeting, and SEO (search engine optimization) implications of the many types of content. Strategic content marketing tactics are also explored to show alignment with an overall strategic marketing plan.

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