| Term | Evaluations | Course rating | Instructor rating |
|---|---|---|---|
| Fall 2024 | 1 | 4.4 | 4.5 |
| Fall 2023 | 1 | 3.9 | 4.2 |
| Fall 2021 | 1 | 1.9 | 2.4 |
| Fall 2020 | 1 | 3.2 | 3.7 |
This course provides an overview of consumer behavior and how to apply the knowledge to achieve strategic marketing objectives. Furthermore, it introduces key frameworks of behavioral economics and provides insights in designing behavioral interventions to nudge people towards better choices. Concepts, processes, and models from marketing, psychology, and other behavioral sciences will be discussed. Students willlearn the application of related principles to various aspects of management, including business, welfare, and policy.
Estimated from the original workload response buckets. Individual sections may differ.
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