This course is a prerequisite for all other marketing courses. Marketing is a dynamic, creative and challenging discipline that plays a leading role in the strategy and destiny of any company. Marketing is the business function with primary responsibility for generating revenue, defining the value proposition, and managing relationships with customers. Three broad areas will be explored including understanding markets and competitors, developing new products and organizing distribution, and implementing communications and promotions. A variety of examples in traditional industries and the digital sector will be discussed. Analysis and decision skills will be developed by practicing the use of tools and case studies. This course provides a foundational understanding of the marketing discipline, which is necessary for any role within business organizations.
Written reviews 3
Anonymous student feedback, shown as submitted.
3 of 3 reviews
Taken Fall 2026
Teaches basic common-sense marketing in class, with barely any homework. Gives absolute belt to ass for exams. Genuinely no relevance to in-class teaching. You have to read the entire textbook cover to cover to know what you're doing on the exam. Also, a heavy language barrier.
Semester not recorded
prof lee is very kind! she always makes the time to be available for office hours and is just a great person. there's an assigned textbook but i used it once maybe. take her class!
Semester not recorded
Really liked Professor Lucas as a person and honestly think he makes the material interesting. My only complaint is that at times the material feels easy so it seems to be graded on a subjective basis.